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SEO Pricing: How Much Does SEO Cost in 2024?

That’s a great question. Our most mathematically honest and accurate answer is: it depends. Let’s open the cargo hold and take a look at how we determine the SEO budgets that deliver real business results for Battleship clients.
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What’s the Price of SEO Success?

The cost of your SEO + content marketing campaign ultimately comes down to your priorities and resources.

Some of our clients want an all-in-one, done-for-you service that leaves everything to our expert SEO crew. Others prefer to be hands-on with their content marketing and only want us to help with technical and on-page SEO. Some of our other clients aim for a balanced mix somewhere in-between.

Your specific project’s price will be based on several factors. One of the biggest variables is the scope of your website. For example, a 10-year-old website with 35,000 pages and 250 products would be higher than a website with 40 pages, one product and one service area.

The numbers below are designed to help you estimate the cost of your SEO + content marketing campaign and give you some idea how it can be affected by your priorities and resources.

SEO Campaign Budget Examples

Local SEO for a Single-Location Small Business

Goals:

Improve local search visibility, attract local customers.

Focus areas include:
  • Keyword research focused on local terms.
  • Optimizing Google My Business listing.
  • Local citations and NAP (Name, Address, Phone Number) consistency.
  • On-page SEO with local intent.
  • Gathering local reviews and managing online reputation.
Starting at $3,500/month

SEO for a New Startup Website

Goals:

Establish online presence, build foundational SEO.

Focus areas include:
  • Basic keyword research and implementation.
  • On-page SEO setup (meta tags, headers, content optimization).
  • Technical SEO for site speed and mobile optimization.
  • Initial content creation and blog setup.
  • Basic link-building efforts.
Starting at $3,500/month

National SEO for a Mid-Sized E-Commerce Site

Goals:

Improve site performance, user experience, and search visibility.

Focus areas include:
  • Comprehensive keyword research including high-competition terms.
  • On-page optimization for product and category pages.
  • Technical SEO audit and improvements
  • Content marketing strategy with blog posts and guides.
  • Building high-quality backlinks.
Starting at $5,000/month

Multi-Location Local SEO for a Franchise

Goals:

Uniform local visibility across all locations.

Focus areas include:
  • Localized keyword research for each location.
  • Individual Google My Business and local listing optimizations.
  • Enhancing mobile-friendliness and site speed.
  • Implementing structured data and schema markup.
  • URL optimization and redirect management.
Starting at $5,000/month

SEO for a Highly Competitive Industry

Goals:

Improve local search visibility, attract local customers.

Focus areas include:
  • Keyword research focused on local terms.
  • Optimizing Google My Business listing.
  • Local citations and NAP (Name, Address, Phone Number) consistency.
  • On-page SEO with local intent.
  • Gathering local reviews and managing online reputation.
Starting at $10,000/month

Technical SEO Overhaul for a Large Corporate Website

Goals:

Improve site performance, user experience, and search visibility.

Focus areas include:
  • Comprehensive technical audit (crawl errors, indexing issues).
  • Site architecture optimization.
  • Enhancing mobile-friendliness and site speed.
  • Implementing structured data and schema markup.
  • URL optimization and redirect management.
Starting at $10,000
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