You know they’re out there: the customers you can’t quite see. They’re keeping your competition busy and somehow evading all your attempts to find them.
The irony is that they’re searching for you every hour of every day. Not you specifically, but someone very much like you. And because you’re not in the top results for Google searches in your area, you’re getting lost in what we call “The Fog of SEO Warfare.”
The question is: are you going to keep allowing that new business to drift away? Or are you going to actually do something about it?
Ahoy, Searcher!
My name is Craig Bedard, and I’ve been using top-level search tactics to keep companies like yours afloat for almost 25 years.
My brother in SEO arms, Cameron Prockiw, and I both know that talking about SEO — or even just reading about SEO like you’re doing now — is probably #28 on your list of Top 10 Business Things You Wanna Do Today. But that’s exactly why we launched Battleship: so that business owners like you don’t have to worry about SEO, how it works, or why it works.
All you need to know is the truth of the next subhead.
Battleship SEO Means More Leads
But, if you’d rather keep drifting along for a bit, let’s steer this letter into the Bermuda Triangle of foggy SEO manoeuvres you can try first.
- Hire an offshore outsourcer: These typically nameless AI content mills and churn factories can deliver limited, short-lived results, but they’re often just sketchy “link farms” that run a serious risk of getting your domain blacklisted.After you realize it’s not worth it, you can always…
- Hire a freelance SEO bro: These mercenaries can be great if you find the quality needles in the massive haystack or mediocrity, but the search is an ongoing trial that’s loaded with costly errors. Even the best ones have limited potential because it’s difficult for one person to do it all, and do it all well.That’s when it’s time to step it up and…
- Hire a traditional agency that “totally knows SEO”: Yeah, they might know a bit, but it’s kind of like asking your auto mechanic to fix a jet boat. The problem here is that SEO is an afterthought for them, and they don’t really know SEO — or they’re 10 years behind the latest currents. It’s also expensive because they charge markup on their markup.For those kinds of fees, you might as well bust out the Platinum Card and…
- Hire an SEO guru: You should probably put your coffee down because these spiritual search advisors can charge $750 per hour. Yes, dollars. Even worse, those might be American dollars, or (cough) Euros.What’s that money really for? It’s so they can travel the world shooting slick videos to promote themselves. This is why The Guru is too busy to even know you exist, let alone work on your business. It’s also why you’ll get standard ideas from the exhausted junior interns who are working on your account.After realizing you need dedicated, affordable, and effective professionals, you will finally grab the rudder and…
- Get a dedicated SEO agency: This is your final destination for real, lasting results. And by results, we mean more money going into your corporate account than what you’re paying out to the agency. This is what your accountant calls “profitable ROI.”Even if you start with #5, you still need to be able to tell good from bad. Let’s grab the binoculars and take a closer look at this one.
What is a dedicated SEO agency, and how can you tell if you’re working with professionals or just more fee pirates? Your first warning sign is anyone who says SEO is easy or simple.
If every client was the same, and if the marketplace was static, easy SEO could theoretically exist. But in our 25+ years of experience, we have found that every client is unique, every industry is different, and this ocean is always full of surprises.
Your second warning is anyone who says you just need some good SEO. If that’s what you’re hearing, we recommend you sail away because even we can’t define what “good SEO” means. Why? Because a real SEO agency has to command a full armada of:
- Strategy
- Keyword Research
- Technical SEO
- Website Speed Optimization
- Audits
- SEO Copywriting
- Content Distribution & Promotion
- SEO Copywriting
- Local SEO
- Mobile SEO
- Competitor Analysis
- Web Development
- Graphic Design
- Reputation Management
- Marketing
- Content Briefs
- Link Building
- Conversion Optimization
- Google Business Optimization
- And yes, On-Page SEO.
By triangulating all that data, you get 4 final pieces of intelligence:
- You won’t get the depth you need from those offshore services.
- There’s simply too much territory for one SEO bro.
- The traditional agency will invoice you underwater for that much work.
- The Guru can’t be bothered to give you that level of attention, and you’re just one of a 100 accounts their interns are trying to juggle.
That’s why you need a purpose-built, military-grade, SEO agency to keep you on an even keel with more income from leads than what you’re paying out in fees.
Get on the Battleship
Our goal is to get you through the fog of SEO warfare and onto the “high seas” of top Google search results — along with the steady waves of new business that come with it. Our talents are in technology, but like your business and its customer base, we know that real, lasting connections are formed by people connecting with people.
This letter has taken about 1,000 words to get here, but our simple message is this: let’s talk. Reach out to Cam or myself so we can show you what this fully operational Battleship can do for your business.