In case you just enlisted, Search Engine Optimization (SEO) is crucial for how new customers find your business online. Without it, you probably won’t show up on their radar before the competition floats in and sails away with them. You might be tempted to charge into battle, guns blazing, and hastily defend your SEO territory, but we’re here to tell you what seasoned SEO veterans do instead.
Start with some Intelligence work for a solid Battle Plan.
Asymmetric Tactics
Some outfits will try to sell you the same generic, commodity-based SEO package they offer every other customer. These providers think SEO is a closed book because they believe all businesses have identical needs. If this were true, the only thing between SEO success and SEO failure would be whether or not you do SEO. You don’t have to be an Intelligence Officer to see that doesn’t make sense.
Our crew knows that every company is different and each one requires a unique plan for today’s ever-changing seascape of online business challenges. But where do you start?
Strategy is the First Objective
Building ocean-worthy SEO is like building a ship: you need to design it first. Our decades in the service have proven that strategy should always come before implementation. Crafting a strategic plan before you hit the water gives you several tactical advantages:
1. An Even Keel
Starting with a well-constructed SEO strategy gives you a solid waterline to measure all future growth. It also helps guide your actions as you navigate toward specific business goals.
2. Better Supply Lines
A clear strategy allows you to allocate resources more effectively, ensuring that time and money are invested in areas more likely to yield your highest returns.
3. Avoid Misfires
Without a strategic battle plan, there is a tendency to jump on every SEO trend or tactic that floats by. This undisciplined approach often leads to avoidable mistakes and lost efforts. A watertight strategy keeps you focused.
Smooth Sailing
The top benefits of good SEO strategies don’t come overnight. By using a consistent application over time, our proven tactics will help you win local SEO battles and achieve long-term business objectives. A battle plan built on sustainable practices — instead of quick fixes or erratic tactics — allows you to sail through short-term ripples and into the deep waters of steady, long-term success.
Who’s Steering Your Ship?
When you’re looking for an SEO captain, a good question to consider is whether they’re pushing for generic production and implementation first, or if they’re allowing intelligent, client-specific strategies to guide the way. There’s more to today’s battles than just higher rankings on search engine results pages. A good SEO provider will understand your unique requirements, watch the horizon for changing trends, and adjust your heading to deliver sustainable, organic growth that lasts.
When you’re ready to set sail with the pros, it’s time to get Battleship on the horn. We’re always happy to talk about what strategy-based SEO can do for your future.
