Change is constant. No matter how much people might want things to stay the same, that’s simply not the world we live in. What works in business today will not necessarily work tomorrow, and even the smartest among us will always be a bit surprised by how things change over time.
Rather than fight change, smart companies encourage it. This post is all about one of the best ways to keep your business from getting stuck in its old ways and drifting away from tomorrow’s market interest.
Keep Moving or Get Left Behind
Business guru Seth Godin said, “Marketing is designed to make change happen.” If you’re not investing in marketing, you’re volunteering to stay behind a changing marketplace that will always be moving away from you. The smarter move is to stay in front of the fleet by embracing change.
It’s a Boat, Not a Submarine
There’s always a temptation to cut marketing to save money, or worse — to never invest in it in the first place. The money you save from this tactic will be a fraction of the damage it does to sink your business. And no matter how much you’re cutting, it will be nothing compared to what it costs to get you back above water.
As the saying goes, “Out of sight, out of mind.” Simply put: customers won’t spend money with companies they can’t find.
Your Profit Propeller
If you want to survive and thrive in this ocean, you have to create change and keep moving to where everyone else is headed. The best propeller to generate movement in business is marketing. When you’re riding today’s digital waves, that propeller should be forged in high-content SEO.
Maintain Your Arsenal
These are just some of the advantages SEO-based marketing can provide to your business, and how they compare to traditional methods.
- Marketplace Visibility: When your business ranks high in search results, it increases visibility and builds both credibility and trust with potential customers. If you don’t show up where customers are looking, you’re literally invisible to them.
- Adapting to Change: Consumers use search engines to research products, read reviews, and make informed decisions. By optimizing your website for relevant keywords and providing valuable content, you’re not just attracting traffic — you’re meeting consumers at different stages of their decision-making process.
- Brand Authority: When your website consistently provides valuable and relevant information, search engines recognize it as an authoritative source. Establishing your brand as an authority through smart SEO is an investment in the long-term credibility and success of your business.
- Enhanced User Experience: From mobile responsiveness to website speed, SEO includes various elements that help build a positive user experience. A good, user-friendly website is more likely to convert casual lookers into serious buyers.
- Measurable ROI: This is a big one. Unlike traditional marketing, SEO provides measurable return on investment (ROI) metrics. Through analytic tools, businesses can track the performance of their SEO strategies, gain insights into what works and see what needs improvement.
Compared to paid advertising, SEO is a much more cost-effective way to drive organic traffic to your website. The longevity and sustainability of strategic SEO makes it a smart investment for continued business growth.
Change Course and Win
Stop fighting the tide and get onboard with creating change for your company. The Battleship crew can help you navigate SEO tactics as well as a variety of related promotional channels like social media, app development, video content, newsletters and mailing lists, merchandise, in-person events and more.
It’s all part of staying visible, useful and top-of-mind for your prospective audience. Someone’s got to be the most well-known, longest-lasting business in your industry — why not you?